I led the complete visual development of the LightenUp line—from product branding and packaging design to campaign art direction. Inspired by warm, sun-kissed tones and natural textures, I created a cohesive brand identity that reflects both luxury and radiance. I directed the product photoshoot in the desert to highlight the skincare benefits against environmental stressors, tying together the golden packaging with sunlight, sand, and glow. Every element—from the bottle typography to the photography styling—was crafted to express confidence, softness, and elevated self-care.