Packaging Design + Branding + Art Direction

Creative direction and full brand development for a bold, nature-inspired haircare line.
I built Jamaican Amber’s Rosemary Collection from the ground up, designing the brand identity, creating label content, managing print production, and ensuring all packaging met regulatory compliance. I also directed the product photoshoot, guiding the visual storytelling across every touchpoint. The result is a vibrant line infused with botanical greens and warm Jamaican elements, balancing a natural apothecary aesthetic with modern shelf appeal.